The story centers on a family that has trouble adjusting to a new town and hires a peculiar man, the Hauntrepreneur, to help it. The man attempts to bring them together by creating a haunted house populated by an odd cast of characters.
- Production studio Platinum Dunes is best known for producing genre remakes such as The Texas Chainsaw Massacre, Friday the 13th, and A Nightmare on Elm Street, but they are reportedly looking to slowly veer away from that by tackling more original projects.
- Writer Scott Rosenberg also scripted films like Con Air, Disturbing Behavior, and High Fidelity.
- The tone of the film is being described as similar to Charlie and the Chocolate Factory.